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All The Beauty Brands Supporting Pride This Month

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After a tumultuous few years, Pride celebrations are back in full force. Whether it’s the London Pride Parade on 2 July or one of the many events scheduled nationwide, we’ll definitely be getting into the spirit and showing the love to our LGBTQ+ communities.

A growing number of brands are also stepping up to the plate to show their support. Performative social media posts no longer cut it when it comes to showing solidarity, and thankfully more brands are putting their money where their mouth is by launching campaigns for Pride and donating money to important LGBTQ+ organisations.

From Byoma and Glow Recipe, to MAC and The Body Shop, read on for the beauty brands showing their support for the LGBTQ+ community. Because what’s better than adding some much needed joy into our beauty routines while supporting seriously worthy causes?

What smells like juicy pears and nectarines splashed with cinnamon and also gives back to GLSEN? This beautiful candle by ‘genderful’ brand, Boy Smells, of course. Throughout July, Boy Smells is donating 15% from every purchase of Marble Fruit (and contributing a minimum of $50,000) to the US-based charity supporting LGBTQ+ youth. Doing good never smelt so good.


Advanced Skincare Wand with Red Light Therapy

U.S skincare tech company Solawave is making waves (sorry) in the UK with its range of sleek, easy-to-use light therapy devices. With a mission to give back to the LGBTQ+ community all year-round, Solawave donates $25,000 to FOLX The HRT Foundation, which provides replacement hormone therapy care for gender-expansive people and True Colors United, a charity that provide solutions to homeless youths with a focus on the LGBTQ+ community.

Throughout the month of June, barrier-boosting skincare line Byoma is donating 50% from all sales to GLSEN, a charity formed by teachers to create safer and more inclusive school environments for LGBTQ+ students. New to the brand? This cleanser is a great place to start. It’s leaves skin clean, not stripped, and the whopping 175ml bottle lasts ages.

A brand who have prioritised giving back since 1994, MAC have so far donated over $500 million to over 1,800 organisations through the sales of their Viva Glam range, fighting for equal rights, supporting LGBTQ+ communities and those living with HIV/AIDS. SHOP NOW


Pride Limited Edition Elixir Ultime L’Huile Originale

100% of profits from every sale of this hairstylist-approved hair oil will go to AKT, a brilliant UK LGBTQ+ charity that not only celebrates all identities, but also works tirelessly to get young people into employment, safe homes or education. The brand has also worked with LGBTQ+ advocate and deaf and disabled activist Jessica Kellgren-Fozard on this launch.


Glow With Pride Watermelon Glow PHA And BHA Pore-Tight Toner

This snazzy exfoliating toner does more than just imparting that K-beauty glow. Glow Recipe pledges to donate $1M towards various charities supporting diversity, equity and inclusion by the end of 2022, while 100% of profits from the sale of the limited edition Glow With Pride toner goes towards non-profit bodies supporting LGBTQ+ youth.


Kiehl’s Ultra Facial Cream – £28.50

AVAILABLE 6 JULY Since partnering with LGBTQ+ organisation Just Like Us two years ago, Kiehl’s have raised £50,000 to support young people within the LGBTQ+ community through inclusive educational resources and talks. This year, the brand is donating £10 from every purchase of this limited edition Ultra Facial Cream directly to Just Like Us, featuring illustration by Just Like Us ambassador, Gemma Dunnell.
These rainbow renditions of Starface’s uber popular pimple patches are now a permanent fixture for the brand, with all net proceeds from UK sales of the Rainbow Hydro-Stars supporting Black Thrive and US sales being donated to the Black Led Movement Fund and the Hetrick-Martin Institute for LGBTQ+ youth.SHOP NOW


Out For Love Highlighter – £15

The Body Shop

Shine bright with this multi-purpose cream highlighter, which comes in three ethereal hues. The Body Shop has an ongoing charity partnership with MindOut, an organisation prioritising mental health within the LGBTQ+ community. This year, The Body Shop is also moving the conversation around identity in the workplace forward by launching their ‘Work In Pride’ charter, a formal commitment to support LGBTQ+ staff and customers, while pushing businesses nationwide to follow suit.

£5 from the sale of every large candle will go towards Micro Rainbow, which helps to place LGBTQ+ asylum seekers and refugees in safe housing while granting access to education, employment and training and Gendered Intelligence, a charity on a mission to improve the lives of trans people. Every candle within the range is a winner, but fans of leathery notes (and good puns) will especially love Cuir Culture.


Full Of Pride Nail Paint Gift Set

Also supporting AKT this year is Barry M, with this vibrant set of nail polishes. 20% of net profits from all sets sold will go to the charity, so if you’re looking to jazz up your mani, add to cart now.


Big Mood Mascara Pride Limited Edition

e.l.f’s mega-volumising mascara got all dressed up for Pride in this colourful metallic tube. 100% of proceeds will go toward It Gets Better UK, an organisation that aims to empower and lift young people within the LGBTQ+ community through inspiring content and events.


Proud To Be Pink Supreme Face Gems

Lottie London’s five piece Proud To Be collection donates 10% of sales to Kaleidoscope Trust, a UK-based charity that works alongside policy makers, civil society organisations and governments to support the human rights of LGBTQ+ communities across the Commonwealth. Expect to find cute eye markers, a vivid palette and party-ready face gems.

This skincare set includes a limited edition bandana designed by LGBTQ+ artist, Bee Illustrates, alongside Skin Proud’s Velvet Cloud Cleanser, Fruit Smoothie exfoliator and microfibre cleansing pads; everything you need to get every trace of glitter off once the party’s over. 20% from the sale of this kit will be donated to LGBT Foundation which supports the LGBTQ+ community by offering advice and connecting them to healthcare professionals.

BeautyBay have launched their Pride collection consisting of five liquid eyeshadows, a rainbow highlighter and 11-piece brush set. From this collection, BeautyBay are donating 100% of all net proceeds to Switchboard, an LGBTQ+ charity who provide critical support helplines to those who need someone to talk to.SHOP NOW

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