SKKN By Kim – Everything You Need To Know About Kim Kardashian’s KKW Rebrand

Update 21/06/22:

The day has finally arrived. Today you can get your hands on the long-awaited rebrand of Kim Kardashian’s skincare line, SKKN By Kim.

Following the equally anticipated celebrity skincare line launch by Hailey Bieber last week, Kim K’s rebrand of her previous KKW beauty line has just landed. For now, you can get your hands on the 9-piece collection exclusively at

Choose between the Essentials 5-Piece Bundle (including the Cleanser, Toner, Hyaluronic Acid Serum, Face Cream, and Oil Drops), opt for just your hero product, or go all in with the full 9-piece kit complete with bespoke moulded packaging.
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In true Kim K style, the entire collection is housed in neutral tones of beige, grey and, well, greige, mimicking the colour palette of the mogul’s SKIMS shapewear line. As for price point, it’s on the slightly more expensive side. The SKKN By Kim eye cream will set you back $75 (around £60), the cleanser $43 (around £35), whilst the entire collection costs $575 (around £467).

On the plus side, each product comes with a refill alternative that costs roughly £8 less which means your repeat purchases save you a little money each time.

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Update 06/06/2022:

KK fans, brace yourself: SKKN BY KIM is finally launching on the 21 June. Kim Kardashian broke the news to her legion of followers on Instagram along with a sneak peek of the full collection and campaign shots featuring herself (naturally), lensed by famed fashion photographer, Mario Sorrenti.

‘I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish,’ Kardashian wrote in the post. ‘I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way.’
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The products, housed in refillable packaging with a neutral, minimalist design will feature ‘clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity,’ according to Kim.
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The beauty mogul’s experience with psoriasis has no doubt informed the product formulas too. ‘What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it,’ said Kim in a statement.

The brand’s social posts reveal a line-up that includes a hyaluronic acid serum, exfoliating toner, face scrub, cleanser, vitamin C serum, moisturiser, vitamin C oil and evening oil.

Watch this space for more SKKN updates as they come in.

Update 04/04/2022:

It’s been a busy old year for Kim Kardashian. From finalising her divorce from Kanye West to launching the new Kardashians show and wearing just about every custom Balenciaga look in between, it doesn’t appear that the 41-year-old American star takes a day off.

What’s more, it looks like Kardashian has been making moves behind the scenes with her beauty brands too. On 2 April, the Instagram for KKW Fragrance posted a statement confirming the brand would be shutting down for good, or rather, to make way for a new one.

In the statement, Kardashian explains that she is shutting down all previous iterations of her beauty line, so that; ‘We can relaunch fragrance in the future under a brand new name – and under a new web store where you purchase from all beauty categories under one site.’

This doesn’t come as a complete shock for followers of the Kardashian beauty line, who have already seen the discontinuation of KKW Beauty, with many assuming she wanted put distance between her former married name, Kim Kardashian West, and her business ventures going forward.

With reports last year that the mother-of-four has filed for a trademark under ‘SKKN’, we think it’s pretty safe to assume that this will an umbrella brand which all of her revamped beauty lines will fall under, including a brand new skincare line which was hinted at in the trademark filing.

Until then, we’ll be making the most of that 40% off sale, thank you very much.

If you thought 2021 was brimming with brand new celebrity beauty lines (Hailey Bieber, Priyanka Chopra, Harry Styles, Machine Gun Kelly… the list goes on), then brace yourself for 2022.

Kicking the year off with the first major A-list launch is Kim Kardashian. Confused, we were too. KKW beauty already exists, right? Well, sort of. Never one to miss an entrepreneurial opportunity, Kardashian is giving her old KKW beauty line a total overhaul – think new products, new packaging, and, more significantly, an entirely new name. In fact, KKW beauty doesn’t actually exist anymore.

Enter SKKN. In line with her recent ‘single status’ filing as part of the divorce proceedings from husband Kanye West, the beauty mogul is rebranding her old beauty line that referred to the initials of her married name, Kim Kardashian West, and creating an entirely new beauty concept called SKKN.

Dimitrios Kambouris

The line itself isn’t brand new news, in fact, WWD reported Kardashian filing a trademark for ‘Skkn by Kim’ back in March last year, however, it was originally rumoured to be a new skincare line in addition to KKW.

Since then, KKW has ceased to exist, with the brand’s Instagram account posting ‘We’re currently away working on a new, more modern, elevated and sustainable brand and customer experience – the way Kim has always envisioned’, in August 2021. Perhaps a few clues as to what SKKN will incorporate.

If the original trademark filing is anything to go by, SKKN will include a full roster of ‘skin care, hair care, nail care, and supplements categories,’ plus ‘skin and hair tools, as well as home products.’ In other words, Kim’s doing it all.

As for the name, the mum of four is yet to reveal what SKKN stands for, however, in true Kardashian style, there has already been controversy attached to the new moniker. Owner of New York spa and beauty centre SKKN+, Cydnie Lunsford, is currently undertaking legal action against the 41-year-old, issuing a cease and desist letter for the unauthorised use of her brand name. Currently the issue remains unresolved.

Watch this space for more information on Kim’s SKKN rebrand as it happens.

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