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The Boyfriend Bob Is the Coolest Hairstyle You Can Get Now

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“Think of it as a square-outlined, shorter, blockier bob,” says Adam Reed, U.K. editorial ambassador for L’Oréal Professionnel. “It’s so flattering, wearable, and totally changeable depending on your personal style.”

Reed explains that it can be worn smooth and sleek for that sharp, clean-cut look, or much edgier with added texture for a messier look. “Have a conversation with your stylist and they will be able to guide what will suit you best, taking into consideration your face shape, how you style day to day, and so on,” he says. “If you have an image in mind, then a photo is always helpful too.”

To really give the hairstyle some oomph, Reed’s go-to product for all variations of this look is L’Oréal Professionnel Tecni.Art Pli, which, he says, you should spritz onto damp hair before drying for that extra grip and mold.

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For added texture, he recommends trying a root-boosting dust, which you can sprinkle at the roots for extra height and then take down to the midlength and ends for that beachy look. For something a little more sleek, run a serum through the midlengths and ends that need a little more love.

This story originally appeared on Glamour U.K.

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