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Home » TikTok Trends: ‘GardenCore’ Is the Ethereal Aesthetic of Our Dreams

TikTok Trends: ‘GardenCore’ Is the Ethereal Aesthetic of Our Dreams

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Today’s TikTok trends are all telling a similar story (or, perhaps, fairytale): Post-lockdown, people are ready to live their most fantastical, lush, and leisurely lives. 

It all began with the pandemic-prompted cottagecore aesthetic—surely you remember the prairie dress-wearing, homemade sourdough-baking, Taylor Swift Folklore-playing era of yesteryear—and quickly evolved into the contemporary coastal grandmother who loves heirloom tomatoes, breathable linens, and, well, more knit cardigans.

This summer, however, the aforementioned fads have cross-pollinated, evolving into an even more magical, ethereal, and herbacious hybrid of the two: gardencore promotes not just stopping and smelling the roses (or heirloom tomatoes), but specifically those of the garden to which you personally tend—and getting your hands dirty while at it. 

Much of this, of course, was inspired by living through the height of COVID-19. “We were forced to be ‘still’ during the pandemic, and this brought out a lot of self-awareness and how we are living, including the clothes, makeup we wear, and foods we eat,” CODE8 Global makeup artist and brand trainer Sasha Ghodstinat says of what inspired the shift.  “We spent more time in nature appreciating the simple things in life,” she says. Clearly, this impacted everyone’s interests—and therefore, the TikTok trends we saw unfold online.

TikTok content

This content can also be viewed on the site it originates from.

TikTok content

This content can also be viewed on the site it originates from.

Beauty content creator Doeneseya, who is known for her own take on the gardencore aesthetic, echoes this, noting that lockdown also allowed people more time and space to experiment with what truly made them happy. “Some may see makeup and fashion as a form of therapy,” she tells Glamour. “Gardencore embodies a soft life, and there is the ethereal and whimsy side. Who doesn’t want to be seen as ethereal?” And thus, gardencore was born.

TikTok content

This content can also be viewed on the site it originates from.

TikTok content

This content can also be viewed on the site it originates from.

A close cousin of fairycore and coquette, gardencore is garden-gnome adjacent, mushroom-hued, and earth-toned, pulling inspiration from, and honoring, fairies, fruit, flowers, plants, and miscellaneous woodland creatures. It embodies the provincial essence of Shrek‘s Princess Fiona, The Smurf’s Smurfette, and Beauty and the Beast’s Belle meets Tinkerbell—meaning the GardenGore girl has a green thumb (and matching manicure) and compost bin, but loves a good tea party, emerald green makeup palettes, and a plantlike perfume—think Gucci’s Alchemist Garden Collection, and/or By Rosie Jane’s Leila Lou Perfume.

TikTok content

This content can also be viewed on the site it originates from.

“People are creating this other-world fantasy in their bedrooms, and it sparks instant joy for others,” Matt Woodcox, beauty influencer and skincare expert, says of the lifestyle. “We have all felt super confined and down, and many of us have been longing to escape to a beautiful place after being inside, and looking at our TVs and phones for so long. Why not pretend to be a whimsical figure from another far-off land?” And, of course, it does this while simultaneously prioritizing the environment: “It’s giving ‘save the planet,’ and I love to see it.”



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