How to Create a LinkedIn Page for Your Business

A LinkedIn page for your business can help you develop your professional network and find customers online. Here’s how to create one easily!

LinkedIn Pages allow you to create a detailed profile for your business or organization. You can showcase your brand, services, products, and available employment opportunities without having to use your personal profile.

In this article, we’ll show you how to create a new LinkedIn Page, optimize it and how it can help in promoting your business. Please note that LinkedIn Page creation is possible only on PC.

How to Set Up a New LinkedIn Page for Your Business

Creating a LinkedIn Page is easy and will only take about two minutes to go live. Here’s how to go about it:

1. Log in to your LinkedIn account on your computer and click Work on the top right.
2. Click Create a Company page on the bottom right from the available options.
3. Click the Company tab. You can use the Showcase page tab later if you want to associate two or more pages with each other. Use the Educational institution tab if the page you’re working on is for a school or college.
4. On the following page, fill in all the required details and add a logo if you have one. On the right, the preview will show you what your page is going to look like to your audience and potential clients.
5. Add a catchy tagline, confirm all your details are accurate with zero typos, and check the verification box after reading LinkedIn’s Pages terms.
6. Click the Create page button and your page should go live immediately.
7. To access your page, go to your profile’s homepage—your page(s) will always be visible on the bottom left under the My pages section.

What Next After Creating Your LinkedIn Page?

Now that your page is live, there are a few additional adjustments you should make to enhance how your audience interacts with your business:

• Adding a cover image. To achieve this, go to your homepage, locate your page on the bottom left of your screen, and upload a cover image as you would on your personal LinkedIn profile.
• Click the Edit Page button and add the following details; description, workplace module, locations, custom button, lead generation form, hashtags, featured groups, and the languages used in your organization.
• Remember to add your website’s URL in the details if your business has an official website.
• Start building a following by inviting your existing connections (capped at 100 per day) to follow your page. Open your page and follow the Grow your followers prompt. You must have all the basic details, including a description, to unlock this feature.
• Click the View as member button on the top right to see how your page will look to other LinkedIn members.
• Curate LinkedIn posts regularly to build a loyal audience who are potential business leads.

Why You Should Create a LinkedIn Page for Your Business

LinkedIn can be a powerful lead-generation tool if utilized properly. The same principles of optimizing your LinkedIn profile apply when setting up a page for your business. Once everything is set up, you can reap these benefits:

• You’ll be able to showcase your business’ services.
• Potential employees can get an idea of what your organization is all about before making applications.
• When your employees add your business to their profile, you could get more exposure.
• A company page lets you delegate management to other staff members.
• You’ll know when a LinkedIn member mentions your brand or business.
• Your business can relay information to a more targeted audience.
• You can pin an important message on top of your page without worrying about it disappearing in your feed.

Showcase Your Brand With LinkedIn Pages

Separating your business network from your personal network can go a long way in boosting your work. A business page allows you to delegate page management duties to your staff as you continue building more relationships with your LinkedIn profile.

You can always lead your personal profile connections to your page later on. Unless you’re a personal brand, opening a company page would go a long way in boosting your business’ LinkedIn presence.