Publishing on Amazon gives your book its own detailed product page for anyone interested in learning more about it, so you already have the reader’s attention.
But can you hook and persuade them to buy your book? When it comes to promoting this kind of product, three parts of your Amazon page are the most important: the book’s cover, blurb, and metadata, including keywords and categories.
Reedsy can help you use them to boost your book’s visibility and chances of selling every time someone checks out its Amazon page.
Design a Professional Book Cover
In addition to a range of guides, Reedsy offers well-vetted book cover designers who have worked with Big 5 publishers as well as successful indie authors.
A professional cover will persuade potential readers to pick up your book and find out more about it—whereas an amateur-looking DIY job could put them off and make a bad impression.
For that reason, make the most of Reedsy’s freelance book designers by finding someone working within your genre and price range.
Write a Great Blurb for Your Amazon Page
No matter how well you promote your book through Amazon’s KDP and other methods, the blurb is what will convince visitors whether this product is for them. But it takes more than simply describing your story—there is in fact a recipe you can follow.
As Reedsy’s book blurb guide explains, the synopsis you include should introduce the main characters, conflict, and stakes, at the very least—not to mention any comparable books and credentials you have.
These elements can serve as hooks for the right readers. This is why it’s important to write your blurb carefully, which is much easier with expert support.
Choose the Right Keywords to Boost Your Discoverability
If your Amazon book page is to be of any use, people must be able to find it. That’s where keywords come in.
Since keyword research is a must in the digital world, there’s no shortage of relevant tools and support. If you need ideas, you can even look into other industries. The best practices for generating keywords for YouTube videos, for example, can benefit books, too.
When publishing on Amazon, you can assign your book keywords so that the platform indexes it correctly and shows it to users searching for relevant products.
There are a few ways to work out what terms or phrases are best for your book—it’s not actually as simple as picking the most popular keywords, as those can be quite competitive.
Reedsy’s tips for Amazon keywords range from pinpointing your story’s core elements to trying Amazon’s autocomplete search function and third-party tools.
Find Professional Help for Your Amazon Page’s Metadata
Organizing your publication right, including its blurb, price, contributors, and author bio, ensures a great launch for your book on Amazon.
While taking your time to complete each section, don’t forget that you can always turn to marketers on Reedsy specializing in blurb and book metadata optimization, who can help your book become even more discoverable.
In other words, you don’t have to become an SEO specialist to optimize your Amazon page. You can just hire a professional book marketer and work with them to give your book the best prospects possible.
Master Publishing Books on Amazon
Reedsy has knowledge, tools, and professionals to share, all of which can help perfect your Amazon book page and develop a bigger audience and conversion rate.
However, don’t rely completely on experts. It’s worth learning for yourself what it means to publish a book on Kindle Direct Publishing and beyond.
Read the full article here