Ah, the rites of autumn: the changing of the leaves, the sprinkling of pumpkin spice across the land, and—of course—Color of the Year announcements. For the uninitiated, Color of the Year (or COTY, in industry parlance) is an annual exercise in which major paint companies crown a single, signature shade as the pigment to watch in the months ahead. (Redend Point? In. Naval? How 2020!)
One paint company, however, is seeking to settle the COTY debate once and for all–and have a little fun while doing it. Today, Los Angeles D2C brand Backdrop has released an actual Color of the Year paint color. The shade, called (what else?) Color of the Year is a high-octane yellow-orange, not unlike a No. 2 pencil or a glistening bowl of Easy Mac.
The color was developed in collaboration with New York retailer Coming Soon, a partnership that has yielded kooky shades with names like Pretty Ugly and Blue Is the Coolest Color. Color of the Year, according to Coming Soon cofounder Fabiana Faria, is “equal parts Bottega Veneta rain boot and an everyday object like a rubber band.”
And though Backdrop was acquired by heritage fabrics and wallcoverings company F. Schumacher & Co. last year, its latest release is all about poking a little fun at industry norms. “Rather than being driven by trends, the brand is based around a spirit of self- expression and a belief that color is a very personal choice for each of us,” says Backdrop cofounder Natalie Ebel. “Why prescribe or dictate something like Color of the Year?”
For those looking to have Color of the Year on their walls year after year (we can see it in a sunny breakfast nook or den), the hue is now available to shop on Backdrop’s website and Coming Soon’s New York store. “I hope Color of the Year sparks some conversation and debate,” Ebel adds. “After all, if you can’t have a little fun, what’s the point?”
Or—dare we ask—What’s the paint?
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